If a business crisis were to unfold, are you prepared? Do you have a plan to communicate with your clients and employees regardless of their geographical location?
Many organizations are struggling to understand and appreciate the benefits of effective communication, without which a company can neither be successful nor be prepared for growth.
In these trying times of the Convid-19 virus more and more companies are turning to video to assist them in delivering important corporate communication to both customers and employees.
Packaged video content or live stream communication helps reduce the costs typically associated with communication events. With video, there are no costly rooms to book, flights to reserve, or hotel rooms to worry about.
Having a platform to communicate immediately is great for crisis or urgent communications. Customers and staff alike appreciate and value timely messages to avoid uncertainty setting in. Video helps senior leaders and communication professionals more effectively convey important information as soon as they can. This helps avoid rumors and misinformation from circulating. It also conveys a level of transparency–especially important in times of uncertainty where employees and customers often feel out of the loop. Clients need to know what your plan is and video with its multi-layered richness including voice, image, graphics and re-enactments is a powerful tool.
The remote workforce is growing at an exponential pace. Without the right tools and technology, how can you be sure that these employees stay ‘in the know’? The ability to live stream to anywhere in the world helps unite remote and travelling employees, while educating and informing them on hot news and topics.
Have you ever noticed how your attention is peaked when a local news broadcast announces a live late breaking story? This is because as viewers, we recognize the value of communication in the moment. The same principle holds true in the workplace and customers experience. When you stream live information, employees and customers recognize the importance and significance of this communication. Live streaming is much more dynamic than an email message or newsletter.
Despite all the tools designed engage and connect staff, many employees are still struggling to bridge the gap between corporate strategy and day-to-day work. By using video or live streaming for important messages, communicators can help employees understand and connect to the company strategy. This will help employees understand strategic goals, and how their work connects to them, their department, and their team.
Video provides a level of intimacy unachievable in many other forms of communication. Yes, you can send out an email, but these often go unread as clients and employees have little faith that the message truly comes from the CEO rather than a spokesperson or designated employee. Video is much different. Clients and Employees can actually watch the CEO speaking live, and observe eye and facial responses. This makes video a more reliable, effective, and transparent method of communication.
The Media Hive Studio in Gardens, Cape Town offers modular and adaptable solutions for communicating any message via video at any resolution. This professional studio is equipped with cameras, lighting and streaming capabilities. Measuring 12 by 12 meters with an amazing 6 meter floor to soffit height. The height means we can light you better and more realistically than lower ceiling environments. We have can provide a mix of PTZ(remote cameras) and operated cameras to help with managing costs.